Social customer service is no longer a nice-to-have.

Social customer service is no longer a nice-to-have supplement to your customer service department. One complaint has the potential to go viral if it’s handled poorly or ignored and that’s a risk that your brand can’t afford to take.

In this report, The Economic Imperative of ROI for Social Customer Care, Constellation Research’s Natalie Petouhoff creates an understanding of the importance of this latest stage in customer experience management and how it can literally pay for itself.

The advantages of implementing a social customer service program include:

  • Call center savings by preventing costly calls and helping those customers on social instead
  • Creating a public space where customers can use past customer service interactions to help self-serve their current ones
  • Providing a deeper understanding of your customers and their experiences with your brand


Social customer service is no longer a
nice-to-have.

Download this report!

Social customer service is no longer a nice-to-have supplement to your customer service department. One complaint has the potential to go viral if it’s handled poorly or ignored and that’s a risk that your brand can’t afford to take.

In this report, The Economic Imperative of ROI for Social Customer Care, Constellation Research’s Natalie Petouhoff creates an understanding of the importance of this latest stage in customer experience management and how it can literally pay for itself.

The advantages of implementing a social customer service program include:

  • Call center savings by preventing costly calls and helping those customers on social instead
  • Creating a public space where customers can use past customer service interactions to help self-serve their current ones
  • Providing a deeper understanding of your customers and their experiences with your brand


Please fill out the form below to download this report:

A Constellation Report:
The Economic Imperative of ROI for Social Customer Care

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