How can you create a stronger relationship with your customers?

Forrester Report

Social customer service provides huge opportunities to brands. Your customers are on social media and fielding their requests is not only more convenient for them, it’s also an opportunity for your brand to save money and build a reputation.

In the Forrester report, Build Customer Relationships with Social Customer Care, analyst Erna Alfred Liousas looks at the ways that social customer care can help your brand, including:

  • Reactively responding to customer complaints, preventing a more expensive resolution
  • Proactively seeking out customers to surprise and delight them
  • Learning from social insights to improve customer care as a whole

Report originally published December 17, 2015

Game On: How to Improve Customer Experience with Social Customer Service

Social customer service helps you win at customer experience.

If you want to use social media to improve the customer experience, you need a game plan. You must figure out what social platforms customers use. Draw up plans for providing good service. And collect and use the information that social makes available.

Martin Hill-Wilson is a Customer Service, Customer Experience, and Beyond Silos strategist. In his new eBook, he explains how to use social customer service to win the customer experience game.

Download Game On: How to Improve Customer Experience with Social Customer Service today.

Read about how:

  • Large companies stumble at both CX and customer service
  • Social listening is one of the easiest ways to improve CX and customer care
  • Tools like CX Social make sure you capture every social conversation

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