Social customer service provides huge opportunities to brands. Your customers are on social media and fielding their requests is not only more convenient for them, it’s also an opportunity for your brand to save money and build a reputation.
In the Forrester report, Build Customer Relationships with Social Customer Care, analyst Erna Alfred Liousas looks at the ways that social customer care can help your brand, including:
Report originally published December 17, 2015
Social customer service helps you win at customer experience.
If you want to use social media to improve the customer experience, you need a game plan. You must figure out what social platforms customers use. Draw up plans for providing good service. And collect and use the information that
Martin Hill-Wilson is a Customer Service, Customer Experience, and Beyond Silos strategist. In his new
Download Game On: How to Improve Customer Experience with Social Customer Service today.
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