If you are engaging on social media, how do you know if you are living up to your customers’ expectations? Social media is not about applying the wittiest tone of voice, it’s about being able to engage and reply in real-time to your customers’ issues and complaints.
For 51% of brands, real-time social media engagement is their biggest challenge on social media. Always on, always connected customers demand quick and easy solutions, on the fly, to the issues they’re dealing with on a daily basis.
Download this eBook to find out how businesses are meeting demands of their customers on social.
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