How can you create a stronger relationship with your customers?

Forrester Report

Social customer service provides huge opportunities to brands. Your customers are on social media and fielding their requests is not only more convenient for them, it’s also an opportunity for your brand to save money and build a reputation.

In the Forrester report, Build Customer Relationships with Social Customer Care, analyst Erna Alfred Liousas looks at the ways that social customer care can help your brand, including:

  • Reactively responding to customer complaints, preventing a more expensive resolution
  • Proactively seeking out customers to surprise and delight them
  • Learning from social insights to improve customer care as a whole

Report originally published December 17, 2015

Clarabridge eBook
In Case of Emergency: 6 Rules of Social Media Crisis Management

Be Prepared For Social Media Emergencies

Download This eBook!

Sooner or later, your business will have to deal with an urgent situation—and your social team is likely to be on the front line. Whether you like it or not, you need to be armed for it.

In Case of Emergency: 6 Rules of Social Media Crisis Management details essential best practices for planning and implementing your social crisis management procedures. You’ll discover how to act confidently and mitigate the risks of a crisis from seriously damaging your reputation.

Learn how to:
  • Use social as the primary channel for external crisis communication 
  • Actively get all stakeholders on board with your crisis plan
  • Take crucial next steps based on proven concepts for crisis management (with a useful checklist attached!)

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