Social customer service provides huge opportunities to brands. Your customers are on social media and fielding their requests is not only more convenient for them, it’s also an opportunity for your brand to save money and build a reputation.
In the Forrester report, Build Customer Relationships with Social Customer Care, analyst Erna Alfred Liousas looks at the ways that social customer care can help your brand, including:
Report originally published December 17, 2015
Be Prepared For Social Media Emergencies
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