How can you create a stronger relationship with your customers?

Forrester Report

Social customer service provides huge opportunities to brands. Your customers are on social media and fielding their requests is not only more convenient for them, it’s also an opportunity for your brand to save money and build a reputation.

In the Forrester report, Build Customer Relationships with Social Customer Care, analyst Erna Alfred Liousas looks at the ways that social customer care can help your brand, including:

  • Reactively responding to customer complaints, preventing a more expensive resolution
  • Proactively seeking out customers to surprise and delight them
  • Learning from social insights to improve customer care as a whole

Report originally published December 17, 2015

8 Mistakes to Avoid in Social Customer Service by Jay Baer

Jay Baer eBookWe all make mistakes. You use salt instead of sugar in your cookies or leave your coffee on top of the car as you drive off to work. But mistakes on social media? Those could have much wider implications.

Avoid making a mistake that winds up in the next Buzzfeed article by knowing what to expect and how to prevent it. In our latest joint eBook, social customer expert Jay Baer outlines, 8 Mistakes to Avoid in Social Customer Service by Jay Baer.

In this eBook, Jay Baer outlines:

  • The risks to not creating a consistent customer service message across channels
  • Why you need a connected and empowered social customer service team
  • Ways to prove and repeat the success of your social customer service program

Please fill out the form to receive the eBook:

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