How can you create a stronger relationship with your customers?

Forrester Report

Social customer service provides huge opportunities to brands. Your customers are on social media and fielding their requests is not only more convenient for them, it’s also an opportunity for your brand to save money and build a reputation.

In the Forrester report, Build Customer Relationships with Social Customer Care, analyst Erna Alfred Liousas looks at the ways that social customer care can help your brand, including:

  • Reactively responding to customer complaints, preventing a more expensive resolution
  • Proactively seeking out customers to surprise and delight them
  • Learning from social insights to improve customer care as a whole

Report originally published December 17, 2015

A Clarabridge Whitepaper:
Customer Experience Investments, ROI, and Business Results

Measure the Business Impact of your Customer Experience Program

Consider the facts:
  • Customers spend 140% more the year after a great customer experience is delivered versus a poor one
  • CX leaders beat the performance of the overall S&P 500 Index by 35 points
  • The bottom ten CX laggards trailed the S&P 500 Index by 45 points

Even with industry research showing a direct link between ROI and CX, 47% of customer experience professionals still struggle to measure business impact at their own companies.

In this whitepaper, “Customer Experience Investments, ROI, and Business Results,” Adrian Swinscoe, leading CX consultant and Forbes contributor, shows you how to tie CX investments to increased sales, improved customer retention, and lowered costs.

Read about how to:
  • Estimate the potential benefits of CX activities
  • Tie CX investments to increased sales, decreased churn, or lowered costs
  • Start gathering data to create a CX ROI Model

Please fill out the form below to download the whitepaper:

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