How can you create a stronger relationship with your customers?

Forrester Report

Social customer service provides huge opportunities to brands. Your customers are on social media and fielding their requests is not only more convenient for them, it’s also an opportunity for your brand to save money and build a reputation.

In the Forrester report, Build Customer Relationships with Social Customer Care, analyst Erna Alfred Liousas looks at the ways that social customer care can help your brand, including:

  • Reactively responding to customer complaints, preventing a more expensive resolution
  • Proactively seeking out customers to surprise and delight them
  • Learning from social insights to improve customer care as a whole

Report originally published December 17, 2015

Level Up Your Social Customer Service Program

Connecting customers with brands to build relationships through engagement and support is the crux of a successful social customer care program.

Whether your marketing team is leading social customer service efforts, or you have a full-fledged Social Care program in place- Blake Morgan provides details on how to take your social customer service plan to the next level with actionable strategies the biggest brands in the world use.

Here’s what you’ll get when you download the eBook, Level Up Your Social Customer Service Program:

  • Practical advice for improving the social customer service experience that you can apply today
  • An outline of the key areas you need to address immediately to adjust to evolving customer demand
  • Identify the invisible forces that are killing your current customer experience

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