Transforming Marketing Into A Center Of Customer Experience Excellence
A five step “roadmap” that organizations can use to transform marketing into a Center of Customer Experience Excellence. These five steps are:
1. Recognize the heightened importance and value of customer experience in today’s market
2. Acquire a 360 degree, holistic view of current and potential customers
3. Build a more detailed and complete picture of current and potential customers
4. Integrate structured and unstructured customer data to yield more detailed and focused insights
5. Collaborate across the enterprise and operationalize VoC
Learn more in our white paper.
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