Getting Buy-in for Your VoC Strategy

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In this webcast, Stan Lucas, Director of Customer Insights at Charming Shoppes, explains why and how companies need to integrate and leverage social media, surveys, chats, call center notes, and all the other feedback sources in order to become a leader in Customer Experience Management (CEM).

You will learn how to:

- Define an effective VoC/CEM strategy
- Obtain buy-in for your VoC initiative
- Implement an enterprise VoC program
- And more...

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