Forrester Research:
Q&A - The Top 10 Things To Know About Social Media In Voice Of The Customer Programs

Social media has established itself as a business venue. However, very few companies are looking at their social channels when compiling their voice of the customer program, even though it is an important venue for customers to communicate with brands.

In Q&A - The Top 10 Things To Know About Social Media In Voice Of The Customer Programs, Forrester Senior Analyst, Maxie Schmidt-Subramanian, looks at 10 questions surrounding the use of social media as part of your VoC program.

In this complimentary report, you can learn:

  • What type of social data you should be including in your VoC program
  • How social data can augment your current CX program
  • Why it’s important to be paying attention to your social data

Forrester Research:
Q&A - The Top 10 Things To Know About Social Media In VoC Programs

Forrester Report

Social media has established itself as a business venue. However, very few companies are looking at their social channels when compiling their voice of the customer program, even though it is an important venue for customers to communicate with brands.

In Q&A - The Top 10 Things To Know About Social Media In Voice Of The Customer Programs, Forrester Senior Analyst, Maxie Schmidt-Subramanian, looks at 10 questions surrounding the use of social media as part of your VoC program.

In this complimentary report, you can learn:

  • What type of social data you should be including in your VoC program
  • How social data can augment your current CX program
  • Why it’s important to be paying attention to your social data

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